Have you seen the new Horchow Now collection? I have to admit I was blown away by the variety and ingenuity of this latest offering from a design stalwart. Aimed at younger buyers, first-time homeowners and the like, the collection includes several Horchow classics but also some brand news pieces that are pretty exciting.
There are, of course, traces of the Horchow we all know and expect. Some grand elegance with a little whimsy thrown in.
So far, so good. But then there are several more rustic pieces, with a masculine vibe. They wouldn’t be out of place in a Southwestern ranch, but each features a little twist. The chair has nailhead trim but only down the sides and with atypically wide spacing. The leather sofa has a quilted texture while the traditional X-bench is treated to a layer of what looks like reclaimed wood.
Then there’s something completely unexpected. Horchow Now includes a range of brightly-colored accessories that sport the traditional shapes you’d expect from Horchow but in surprisingly bold primary greens, reds, yellows and blues.
The result is a collection so varied that it’s almost impossible to create a ‘catalog’ look even if you decorated with nothing but Horchow. And I guess that’s the whole idea. This isn’t a collection defined by age or income of its customers. This is a collection for collectors. There is even the Maryon side table with its glass top drawer for displaying curios and treasures. Horchow has recognized that people want the ease of purchasing from a single retailer, but the effect of a home assembled over time.
What do you think?